Top 10 Signs of a BAD SEO Service

All business owners say the Internet successful SEO is more effective to generate new prospects and customers through a website tactics.

But despite all understand the importance, many see the SEO process as very complex and technical, almost like a hidden discipline is best left to the real experts.

Given this, we is not surprising that many small, medium and large business outsource their SEO campaigns with companies specializing in the subject.

Just do a search on Google for "seo services" or "SEO companies" to realize that there are a lot of companies that claim to provide "better" and "faster" service, with dramatic results for a monthly charge and sometimes by a single payment.

Beware! So many of these "professionals" of SEO exploit the ignorance of customers to get easy money without providing a service should be.

Worse, some of these "providers" use SEO techniques that will ultimately end up harming the rankings of your website in the long run.

So ... How do I know if I am in good hands? How to know if the company you will hire are really good and know what they do?

Well, here I will show you the 10 signs so you know how to spot a bad SEO service.

Learn what are the bad practices and then analyzes the SEO specialist offering you currently have or are evaluating tried to see if you find another or you're with the right company.

The 10 Signs of the Poisonous

SIGN # 1: They make promises too good to be true

Outsource SEO for your business is not something easy to do, since the strategic importance for the development of the business, because you will be spending a portion of the marketing budget on a project that has to deliver results if or if.

That's why many companies offering SEO services are tempted to say that will improve your rankings in 30 days or less or to take achieve Google first place so ensured.

But you must be very careful with this kind of promise. The fact is that reputable SEO companies do not offer the # 1 nor quick results or other coarse promise that seems too good to be true.

In fact, Rand Fishkin,  CEO Moz,  an SEO Company Software, cites several reasons why the guarantees are a resource used by SEO companies poisonous:

·         The same Google warns against such promises in their guidelines and policies that "no one can guarantee # 1 ranking in Google"

·         The rankings are evidently unstable and are subject to a variety of factors such as the location of the Internet, if you are logged into Google, if you punch the buttons on Google+, etc.., And uses Google personalized search results.

·         Just look at the rankings of the site is a poor measure of the success of the campaign. It is so much more important to get those results and segmented new site visitors, and these visitors generate any conversion within the site, and subscribe to the newsletter, fill out the contact form, buy something, fill out a survey, etc..

·         Claiming that get quick results with SEO is doubtful, because SEO is not a marketing ploy to deliver results within hours or days. In fact, make an SEO campaign is a recurring process that gradual improvements in rankings and traffic levels.

·         A good SEO campaign can take between 2-3 months just to start showing results for 4-6 months just to be able to perceive a real impact on business results because of SEO. Also depends on a number of additional factors, such as: the age of the domain, the number of inbound links the domain has to before the campaign, the competitiveness of keywords etc..

Any you you're promising big results in little time is probably about promising or worse, you may be using illegal SEO techniques that can make a difference at first, but then a penalty and therefore a drop in rankings and traffic.

SIGNAL # 2: They use SEO techniques "Black Hat"

blackhatseoThe "professionals" of SEO have a number of different strategies for a site to rank, but not all of these techniques are considered "legitimate". These practices are often referred to as "Black Hat SEO". Although the Black Hat SEO is not technically illegal, it is not something that appeals to search engines even these practices may adversely affect the rankings of the business in the long run.

Some of the techniques of Black Hat SEO most common are:

Keyword Stuffing: This term refers to when the webmasters put the keywords many times within the site code, without intending to improve the content.

Bridge Pages: These are separate pages with keyword rich content, specifically for rankeen for certain keyword, but that automatically redirect the visitor to another page or site.

Invisible text: This text is used on a page with white background to trick the search engines so that rankeen page for certain keywords that are not relevant to the rest of the page content.

Create Miles and Miles of Very Fast Links: This is when the "professional" SEO creates several thousand links of one type in a short time (less than 15-30 days).

Search engines could potentially penalize websites that are under this kind of practice, sometimes taking them far behind on the pages of results or even not taking them out of the index completely.

SIGNAL # 3: They make a poor selection of keywords

Any SEO company can come up with a big list to start a campaign keywords, but in many cases, they are going wrong when selecting words.

Not all keywords that are relevant to your products / services is necessarily a good key word to work.

For example, if you are in a market where there are many searches such as "furniture" or "accounting", you'll have a big problem and frustration in trying to position yourself for general keywords 1 or 2 words, such as "accounting" or "office furniture".

Instead, the SEO company providing the service should help you to select keywords belonging to the "long tail",  which are those more specific keywords of 3-5 words, which are much more descriptive than the other broader words such as "professional accounting service" or "adjustable office chair."

In general, these words of "long tail" search volumes are less but are more segmented and therefore end up giving much better results for the business, in terms of visits are concerned.

Similarly, if you have a local business, does not make sense to compete against everybody. For instance you have a company that provides accounting services, instead try to position yourself for "accounting firm", you should position yourself for "accounting firm in santiago" or "accounting firm CITY / COUNTRY".

When it comes to keywords, no one knows your business better, because you know the words that best describe your business / product / service. So do not let a self-proclaimed "SEO Guru" you choose the keywords for you without at least confirm your words you have chosen.

SIGN # 4: They use crude link schemes

Create many incoming links to a website can improve the ranking of a site, in fact, it is widely known that link building is something that is used across the SEO industry. And that's fine, because it works in the short and long term when done correctly.

The problem is when the links are of low quality or are irrelevant to the customer site.

Examples of bad practice to create links are:

·         Link Prospecting Email: This is when the "professional" SEO sends many generic emails to webmasters to include your link on the site of this webmaster. This worked once in the past but no longer works.

·         Link Exchange: It is when a webmaster tells another to put a link to your page in exchange for him to do the same. In that case a reciprocal link is generated. Today there is evidence that reciprocal links do not work.

·         Quick link building: This is when the "professional" SEO creates several hundreds or even thousands of links in a short time (days) to the site that you want to position.

·         Use one sentence for anchor text: Anchor text is the clickable text of a link. Today, with the latest Google algorithm updates is necessary to use a variety of anchor texts in the links, since it is not natural for a site for many links from different sites but with the same anchor text.

Link building is a recurring, delicate work that requires setting many details, and gradually increase the rankings of the site in question.

SIGN # 5: They promise to register the site hundreds and thousands of directories

As part of your SEO strategy, many companies promise to register the site in many directories, hundreds and even thousands. You'll say "Great! More inbound links to me!. "

However, many of these directories do not provide quality links. Only a few of these are considered "authority" and of good quality for search engines.

In fact, you should not appear interested in low quality directories, but only those that are considered as authority, local directories like Google Places,  Yahoo! Local and Bing Places .

Blogging can also enlist in some directories like Technorati.com and Blogsearch.google.com.

If you realize that your SEO company focuses on poor quality directories rather than the few that actually add points to your ranking, then evaluates change your supplier.

SIGN # 6: Site redesign or create new pages without making corresponding 301 redirects

If your SEO company recommends redesigning the site and create new pages to add content, make sure you use the so-called "301 redirects" to direct visitors and search engines to the new pages.

301 Redirects retain the current URL, but automatically send traffic to the new page, allowing the site to keep the rankings earned so far. If you use 301 redirects then you will lose all you had won before positioning for the pages that changed URL.

Create redirects you can consume some time and sometimes can be difficult, as it is a server-level configuration. Therefore, even large companies have difficulties and do it wrong.

Therefore, as it is delicate and very important, make sure your SEO company use 301 redirects if you make changes suggest URL. You can also check if redirects were well made http://ragepank.com/redirect-check/

SIGNAL # 7: Focus on metadata rather than the SEO On Page

Metadata are within the HTML code of a web site and provides information to search engines about what this site in general, and is different from the content they see humans. The most important metadata are the title, description and keywords.

Fix metadata site sounds really technical and specialized, as if to pay an expert to do it for you, but in fact most search engines do not pay much attention to the metadata to assign rankings.

Therefore, though whether to optimize metadata, SEO company should be much more concerned to make on page SEO Site (internal SEO), which includes much more than simply optimizing metadata.

If you want to know how to do On Page SEO, then I recommend estuiar the Master Guide On Page SEO .

SIGNAL # 8: Create low quality content

Content is king when it comes to SEO. A good article or other form of content is an asset to your business, then you will carry traffic for years.

Now, to be good, this content must be relevant, useful and thought to be human, so you should avoid SEO companies recommend the following types of content:

·         Content Scraping: is when copying a content of a site with good rankings and then publish it on another website, getting links to your site. The content scraping violation of copyright laws and is associated with spam, which is also illegal in many countries practice.

·         Content with excess keywords: cheap is when writers are used to generate content where low quality and high density of keywords, with the sole purpose of attracting the search engines, but not to humans. Moreover, Google has recently said that some of the changes contemplated removing algorithm index sites that have only generated content to rank.

SIGNAL # 9: Generate traffic unskilled

When hiring a SEO company should evaluate the results beyond if achieved the # 1 spot or not. A successful SEO campaign should be analyzed in terms of quantity and quality of organic traffic generated by the campaign.

I mean, it's worth noting if the site one rated for a keyword that does not bring you buyers to your website, however, is very valuable if the campaign has attracted web traffic keywords long-tail that bring active buyers that fill the contact form, subscribe to the newsletter, phone call, buy, etc..

The study and selection of keywords in this is very important, in addition to what was mentioned in SIGNAL # 4 on the use of varied anchor texts.

SIGNAL # 10: offer "packages" single payment and not a solution to recurring maintenance

SEO is not a fixed-term project, but a recurrent process and should remain constant over time.

The website content must be permanent and must be updated new backlinks every day.

Furthermore, the strategy of keywords should also be constantly improving. All this without counting the updates that need to be rendered given the recent changes in the Google algorithm.

In summary, SEO is an ongoing task, where things can always be better. It is more than just a few structural changes and the construction of a few incoming links and some content once.

Moreover, the study "2012 Search Marketing Benchmark Report - SEO Edition" at MarketingSherpa found that businesses that have formal processes of SEO make up to 150% more leads than businesses that do not.

Therefore, if you find an SEO company that promises big changes for a single payment be careful because you can be in front of a venomous snake. What you need is a long-term relationship with a serious SEO company offering you constant maintenance.

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