Local SEO Guide: how to attract customers to your physical property

A good campaign local SEO is one of the most effective "weapons" that can use SMEs to compete with large companies, especially those that conduct their business in a particular geographical area. For this reason, it's interesting and profitable that such companies base their SEO strategy to gain visibility in the local search results.

Throughout this guide to crazy SEO l will teach all the key actions to be carried out to optimize the local presence of your business in Google.

Shares of a local SEO strategy

1. Local On Page SEO

1.1. On Page SEO Factors classic

Of all the factors On Page SEO classic,  you should pay special attention to the tag title,  the meta description,  the  URLs and the headings (h1, h2,. ..). Since the SEO strategy will be oriented to a local environment is necessary to include these tags, always with moderation, keywords that contain local terms.

1.2. Corporate and rich snippets

Is recommended to add both the address and the phone number in the footer of the website to make it easier for search engines to obtain information from the company.

In addition, a best practice is to also include your location in the page content.

Once inserted the information, it is necessary to use the rich snippets of Schema.org to help search engines interpret. Enriched formats are small lines of code that make the semantic markup of content,  namely thanks to them the form means that the number you have set footer is the phone number of the company and keep him as such for my their search results. In the following link you will find more official information about rich snippets. At present there are many elements that can make semantically. In the following link you will find them all.

1.3. Geographical position of the website

There are different ways to geotag the website of your business. One of the easiest is using Google Webmaster Tools. In the following link you have all the information to perform this step. Although this tool provides the ability to geotag at local or regional level, it is necessary to set geotargeting in the country in which the company conducts its business.

2. Local Google+ ratings (reviews)

+ Google Local has taken over from Google Places. For those who do not know anything about it through Google + companies have at their disposal a powerful tool that allows, among other things, create a page where they can put their corporate information (address, hours, methods payment, phone,. ..), get ratings and appear on search results from both Google Maps and Local Google+.

If you finally decide to take the plunge and make your company discharged on Google +, you must select "Local Business" to create the page and it is highly recommended that you dedicate the time required to complete all information requested Google. You can find more information on the subject in the following link.

With the introduction of Google + Local, the rating / reviews on the pages of Google+ are one of the main ranking factors for local searches. It is advisable to encourage clients to value the goods / services of the company.

3. References

Although getting on Google + rating should the main priority, is still important to get reviews in your company profiles on third party sites and Google uses some of them and also continue to appear in Google + Local

4. General and local directories

Although they are still very challenged lately, it is also advisable to register with some more general business directories, such as:

• YELP

• QDQ

• Yellow Pages

• Hotfrog

• 11811

• Callejero.net

At the time of registering your company in such directories is to do this in the category related to your business.

It is also advisable to conduct a search to identify the possible existence of local directories, because if there is one quality you need to register.

5. Content Marketing

A good strategy for content marketing can can also help us to position our content to local searches. The main tool that can help you achieve this goal is a blog.

All content marketing strategy that claims must be based above all on quality content, ie one that is original, self-produced and to add value to your customers. As this strategy will support the local SEO, you should identify the keywords that your potential customers will use to search in your local environment. As a tip, we recommend that you serve in local events to create content and spread it on social networks with hastags to be used for each.

6. Social Media

From the perspective of local SEO, your business needs to be visible in those social networks you think your target audience is. It is essential to completely fill in all the information we ask for, especially the location.